Both my Grandparents are teachers – their favourite sayings are..

“You don’t know what you don’t know” and “when you know better do better”

Despite so much access to free information, we’ve become a society of skim readers and giph communicators.

Don’t get me wrong, I love a good giph.

But it’s worth noting that people don’t always take the time to make informed decisions.

If you run a conscious business, this can become frustrating.

You put a lot of time, energy and money into giving your customers a great experience with your brand.

So it can be a hard pill to swallow when you get hit with the “you’re too expensive” line.

But it doesn’t have to be this way.

Here’s 3 reasons your conscious business could benefit from a blog:

  1. Brand advocacy

When you’re clear on the change you want to make in the world, price becomes irrelevant because people have a clear reason to support you.

Whilst this requires a leap of faith and a bit old shot of vulnerability from you –  speaking from a place of purpose is essential if you want to create brand advocates.

Unlike customers, brand advocates are loyal towards the businesses they support because they have a vested interest in seeing them succeed.

Your blog is a great platform to express your:

  • vision
  • mission
  • values

All of which will help you build deep connections with your audience so price is no longer an issue. 

  1. Audience empowerment

Showing compassion towards the fact people don’t know what you know, is a vital step when you comes to blogging.

Often it’s not that people don’t care – it’s that they just don’t have all the facts.

And to be fair, why would they?

After all, it’s your role as the leader in your field to guide people towards making informed, balanced decisions around where they invest their money.

Not only is it cathartic to share your ideas, it’s also empowering for your audience to feel your passion when they read your blog.

Maya Angelou summed it up beautifully in this timely quote –

‘Ive learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

  1. Online engagement

Whether you’re looking for people to purchase from your website, or schedule a call with you, it all starts with giving people a reason to engage with your brand.

Keeping a blog with valuable, engaging and relevant content is a great way to encourage a consistent flow of people to come and visit your website.

Plus, driving qualified traffic to your website also helps with SEO (search engine optimisation) because the more people visiting your website and enjoying the experience, the more Google will reward your website in the search rankings.

All in all, keeping a blog is a great way to take your customers on a journey and build trust with your audience over time. 

If you stay committed to blogging, in time, people will know what you know, and when they do, they will do better.

Now over to you, what’s one thing that you wish your audience knew about your brand?

Pop a comment below and let me know.

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