In my first corporate role as an account manager I sold software solutions.

Discounts up to 10% could be used at our discretion, anything more required management approval.

I sat next to the sales manager on the key accounts team where all the FTSE 100 accounts were managed.

As each month would draw to a close, an influx of people would come over to his desk and attempt to justify why they needed to discount the services by margins up to 30%.

Then the next month would roll around, and the same faces would appear seeking the same approval.

Over time, they would become exhausted and frustrated by their customers and their role.

Whereas the sales people who sold at full price always had a sustainable pipeline, respected their customers and always made their targets.

Clearly there was no correlation between discounts and increases sales – in fact it had an adverse effect.

Discounts are like an easy button – they may fix a temporary pain point by injecting cash flow into a business, but they’re not a mechanism for sustainable success.

Over time, discounts can erode the confidence and trust you’ve worked hard to build with your audience. 

Whilst ups and downs are inevitable in business, and it’s natural and healthy to offer your customers incentives to stay engaged with your brand, discounts and special offers only resolve short term cash flow problems.

Not only do they cut into your profit margins, they distort your customers perception around the worth of your products.

In short, they’re not a sustainable way to the long term health of your business .

The good news is though, as a conscious business that provides high quality products and services – you don’t ever need to drop your prices.

Instead, there’s a method of promotion you can adopt based around shared values.

Be creative and innovative with your promotions

Promote your purpose not your price.

This shows your customers that you understand their core motivations for spending money with you.

After all, this is a free exchange and you’re provide value in exchange for money.

For example, instead of discounting a pair of shoes, why not donate a pair of socks to the homeless with every pair sold?

Or keep an impact chart on your website showing exactly how they’re investing in social change with every dollar they spend with you.

Not only will this help help people feel connected to your mission, it will make sure you’re communicating from a place of purpose.

When someone invests in a purpose-driven business like yours, they’re buying with their values, not their money. 

So understanding why your customers buy from you is far more important than what they buy.

[bctt tweet=”understanding why your customers buy from you is far more important than what they buy. #marketingtips #businesstips” username=”@kellymyers444″]

Get feedback

Dig deep and ask questions to uncover what connects you to your customers.

You’ll be pleasantly surprised by how willing people will be to provide you with guidance around how they feel you can best serve them.

This will make them more likely to support you, advocate for you and show loyalty towards you regardless of the competition.

Over time, your cause will become theirs, and this creates a deeper desire to take action than any monetary discount can.

By establishing commonalities in why people buy from you, you’re better able to position your brand away from price promotion and towards purpose and the positive impact your brand has on society.

Build campaigns around your shared values

Being transparent around where you invest your customer’s money is a great way to foster a strong sense of community.

Plus, it’ll ensure your sales are sustainable in the process.

Look up meaningful dates in the calendar, share relevant news stories and promote the essence of your business and the change you want to make in the world.

After all, people buy with their hearts not their wallets and guess what?

Your customer’s are rooting for you to succeed with all their hearts!

So the next time you feel the need to drum up sales just pause and consider what your ideal customer would think.

Consider what will lead the the best outcome over the long term and what will best support your mission as a purpose-driven business owner.

Now over to you, what creative campaigns could you launch to promote your business that don’t involve discounts?

Drop a comment, I’d love to know.

23 thoughts on “How to promote your business without using discounts”

  1. Hi there! Quick question that’s entirely off topic.
    Do you know how to make your site mobile friendly?

    My site looks weird when browsing from my iphone.

    I’m trying to find a template or plugin that might be able
    to correct this problem. If you have any suggestions,
    please share. Cheers!

  2. Pingback: best essay writing service

  3. Today, while I was at work, my cousin stole my iphone and
    tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My iPad
    is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!

  4. Simply desire to say your article is ass surprising.
    The clarity in your post is just nice and i can assume you’re an expert
    on this subject. Well with your permission allow me to
    grab your feed to keep up to date with forthcoming post.
    Thanks a million and please kwep up the enjoyable work.

  5. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.

  6. What i don’t understood is actually how you’re now not actually a lot more smartly-liked
    than yoou may be right now. You are very intelligent.
    You recognize theefore significantly in termjs of this topic,
    produced me personally believe it from a lot of varied angles.

    Itts like men and women are not fascinated unless it is onee thing tto do with Girl gaga!
    Your own stuffs great. All the tijme deal with it up!

  7. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

  8. Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?

  9. Just when you think the work week can’t get any more boring. That’s when you discover Now you can already begin to see that this week is going to be a whole lot better. There’s no need to be bored as can be while you work. Sneak in a little fun with one of these cam girls. They’ll put a smile on your face and a some lead in your pencil as well.

  10. Hi, I think your blog might be having browser compatibility issues.
    When I look at your blog site in Chrome, it looks fine but when opening in Internet Explorer, it has
    some overlapping. I just wanted to give you a quick heads up!
    Other then that, superb blog!

Leave a Comment

Your email address will not be published. Required fields are marked *