5 easy ways to level up your email newsletter

Dear email newsletter,

There’s some nasty rumours on the internet about you. People in digital marketing circles have been saying no one loves you anymore. And that the only place you end up, is in the trash.

Admittedly, I listened to them too. But as it turns out, proclamations that “the end of the email newsletter is nigh” have been somewhat miss-foreseen. Instead, email newsletters are still 40 times more likely to lead to a sale than Facebook and Twitter combined.

With this in mind, here’s 5 easy ways to take your email newsletter to the next level.

#1 Know yourself and your audience

Good planning is the first step to having a successful newsletter campaign.

Here’s 3 key questions to help you get started:

  • What budget do you have?
  • Who will your newsletter be aimed at?
  • Why do you want to produce it?

These answers will help you develop a strategy for your email newsletter and set measurable goals for your success.

Create great content

Now you have a plan of action in place, it’s time to generate content that’s shareable, not destined for the e-bin. A good way to ensure your content is engaging and converts to sales, is to consider your audience’s mindset towards your brand and what you have to offer them.

So have a think about what they:

– believe

– desire

– fear

For example, if you’re a Vegan fitness coach whose newsletter is designed to generate YouTube channel subscribers from non-Vegans, it could look like this:


That a healthy and toned body can’t be sustained on Vegan Food alone.


To step out of their comfort zone and become confident, healthy and happy.


That fitness coaches are expensive and a Vegan one may “preachy”

Unlike a face to face conversation, it’s hard to predict how someone feels when they read your newsletter. So by taking the time to build your reader’s profile and  you’ll be able to create customer-focused content that resonates with them on an emotional level. All of which will bring you closer to a sale.

#2 Play words, don’t let them play you

When it comes to your email newsletter getting noticed, your headline is 80% of the battle.

So for the Vegan fitness coach looking to gain more subscriptions, that could look like this:

“Discover how Vegan donuts can help you set the right tone this Summer”

Needless to say donuts and fitness don’t exactly go hand in hand (unless you’re literally running with a donut!). So this headline would be an intriguing way to get the audience to pay attention and want to find out more about what’s on offer.

[ctt template=”1″ link=”96w40″ via=”yes” ]“When it comes to your email newsletter getting noticed, an engaging headline is 80% of the battle” #levelup #smallbusiness @kellymyerscopy[/ctt]

 #3 A picture tells a thousand stories

images increase engagement

We live in a visual culture, with over 94% of people stating they’re more likely to read content if there’s pictures associated with it. So by using strong imagery in your newsletter, it’s more likely to connect with your audience on a sensory level.

When it comes to picking images it pays to leave room for your reader’s imagination. Don’t be afraid to step outside of the norm, because that within itself is what’s likely to intrigue your audience and get their attention.

#4 Include a video in your email newsletter 

Videos and GIFS are worth the investment as they can increase your email newsletter click-through rate by up to 300%.  Even using the word “video” in your title can reduce newsletter unsubscribes by 26%. Not only that, but it can boost your SEO too especially if the video has a link back to your website or there’s a social share option. Plus, by 2018 video will make up over 80% of the content we consume and share. So get in there early, just like Pingu did.


#5 Create a quiz

Let’s be honest, who doesn’t want to find out what their spirit animal is? I mean we all love to like and share quizzes on Facebook in our PJ’s on a Sunday afternoon. And luckily, they’re also a valuable marketing tool because they give reader’s something fun and interactive to do.

Moreover, they’re a free and easy way to gain valuable insights into your tribe. Which in turn can help you refine your email newsletter and create targeted offers to drive more sales.

I use Qzzr’s free quiz creation which even includes a data tracker so you can monitor your response rate.

If you want to get an idea as to how they look, take my quick quiz entitled ‘What social network are you?’

So there you have it, 5 easy ways to spice up your email newsletter.

And if you’d like to sign up to “The Level Up Letter” you can here:

Now it’s over to you, what tips and tricks do you use to make your email newsletter a success?

2017-05-21T18:04:04+00:00 November 16th, 2016|0 Comments

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