Are Google Rankings really a cause for celebration?

“Yay, it worked!” I’ve got a page 1 Google ranking for one of my keywords. It turns out SEO really is a thing. It’s a cause for celebration! Time to pop a bottle for my digital baby done good.

But when the elation dies down, what does it actually mean? Will I be a millionaire by Christmas? Four more jumps up the rankings and I can retire, right? Well who knows, for some people that might even be the case. But without knowing what your website’s worth how can we determine how these rankings impact on our business? The truth is, you can’t.

In fact, without understanding how this change in rankings impacts my business, this Google party would’ve been yet another excuse to have some fizzy wine on a Saturday night.

So with that I mind, I want to share a breakdown of what this ranking means to my business:

An analysis for keyword “SEO Copywriter Melbourne” (CURRENT)

Website: www.kellymyers.com.au

Website ?: May 2016

Keyword to rank for: SEO Copywriter Melbourne

Search volume: 70 per month

Starting rank: 84 as of May 2016

Current Rank: 5 as of October

Average traffic share: 6.1%

Estimated click through: 4 per month

Potential client growth: 3 per month (at a conversion rate of 75%)

One of the tools I recommend is a free desktop plug in by Keywords Everywhere.  It conveniently shows you the search volume for a specific keyword below the search bar:

KEYWORD SEARCH VOLUME

 

In addition to this, it shows how much it would each click costs if you were to run a Google Ad campaign too. Which is pretty handy when you’re researching what your customers may be typing in to find you.

Like most business owners with an SEO strategy, I’m not planning on getting comfy in 5th place. It’s great to see growth but the party is really at the number 1 spot which gets on average over 30% of the clicks.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][ctt template=”1″ link=”eVAKf” via=”yes” ]Like most businesses with an SEO strategy I’m not planning on getting comfy in 5th place #seo #womenintech

@kellymyerscopy[/ctt]

Here’s what “SEO Copywriter Melbourne” looks like in the top spot:

An analysis for keyword “SEO Copywriter Melbourne” (GOAL)

Website: www.kellymyers.com.au

Website ?: May 2016

Keyword to rank for: SEO Copywriter Melbourne

Search volume: 70 per month

Starting rank: 84 May 2016

Target Rank: 1

Average traffic share: 32%

Estimated click through: 21 per month

Potential client growth: 15 per month (at a conversion rate of 75%)

Make your website rankings work for you

By creating a breakdown of your current position vs your goal you can gain valuable business insights. And by treating your website like an asset rather than a cost it’s more likely to be a success.

[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][ctt template=”1″ link=”fS0fQ” via=”yes” ]And by treating your website like an asset rather than a cost it’s more likely to be a success #seo #womenintech @kellymyerscopy[/ctt]

This can also help you to make informed decisions related to your business:

  • growth
  • revenue
  • investment opportunities

Specifically, what makes website clicks via organic google search more likely to convert is the fact the visitor’s keyword search relates to products and services you provide. This coupled with great web copy makes for a winning conversion combination.

So when you’re thinking about what your website’s worth, here’s some questions to consider:

  • How much is one sale worth to me?
  • How many enquiries does it take to get a sale?
  • Do I want my website to make me money?

With over 80% of people searching for businesses via Google it really does pay to show up to the party. And working out what your website’s worth will make the celebration even more meaningful.

Want to book your website health check?

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