How to create an about us page that connects


Even as a professional copywriter, I found that writing my about us page was the hardest part of creating my website.

I mean, it should be simple, right?

After all, there’s only one me. Just like there’s only one you.

Yet time and time again, about us pages end up coming off more like digital resumes than anything else.

The truth us, your about us page is often your audience’s first impression of you.

So, it’s crucial to make sure you are being 100% who you really are.

This means being vulnerable.

In fact, according to Edelman’s Brandshare report, 87% of respondents say they want a ‘meaningful relationship’ with brands.

So, without further ado, here’s how to  transform your about us page: 


Don’t be afraid to sharing your journey.

Imagine you’re having a conversation with one person.

Start with what brought you to this point and work from there.

If someone’s taken the time to visit your website, then that’s because they really want to get to know you.

Try and use examples that your audience can relate to.

For example, if you found yourself stuck in a corporate rut like I did 3 years ago, then don’t be afraid to express how past experience have shaped you and your business.


Once you’ve taken your readers on the journey from past to present, now it’s time to communicate why it is you do what you do.

“People don’t buy what you do; they buy why you do it.”- Simon Sinek

So, if there’s a cause close to your heart, here’s a great place to share this.

Brands that lead with a purpose are more likely to gain a loyal following #marketing #vegan #businesstips #empowerwomen Click To Tweet

After all, people want to feel like they’re involved in something bigger than themselves.

For example, research from Neilson states that 66% of Millennials are willing to pay more for companies that are committed to positive social and environmental practices.

So as this generation matures there’s going to continue to be more emphasis put on purpose over profit.

So, don’t fret if you’re just started out, and don’t have a portfolio packed with juicy clients.

What you do have, is the ability to share your purpose.

So, take the time to find yours and share it on your ‘About Me’ page.

Tenure isn’t defined by how far you’ve come. It’s defined by how far you’re willing to go for others. – Kelly Myers


What does the future look like to you?

What’s your big vision?

How would like the world to be?

It doesn’t have to be a massive masterplan.

Start small and think big.

Express what lights you up every day and share that.

For example, I work with vegan brands, who like me, want to help create a world that’s kind to people, animals and the planet.

So, communicating this vision of the future is integral to this future based cause.

Your ability to take your readers on the journey with you through your story is what’s going to help you develop trust and connections.

Listen to your intuition and think about the spark that made you want to set out and do what you do.


Walk your readers through the expected outcomes over time.

This level of transparency will also help you build trust with them from the very start.

After all, you only get one shot to make a good impression online.

So, aim to use your ‘About Me’ space wisely.

Don’t hold back from letting your readers learn about you as a person.

Instead, give them a reason to believe in you and your vision of the future from the very start.

Now over to you, how would you rate your about us page from 1 to 10?

You can also view mine here

2018-01-21T19:35:35+00:00 January 14th, 2018|0 Comments

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