Given 3 out of 4 customers start their journey on Google, most people’s first impression of your business will be via your website.

So this should reflect how you want people to feel about you and your brand.

No matter how much traffic you drive to your website – it won’t convert.

if you want your website to convert, then it needs to be an effective communicator.


When it comes to crating website This has everything to do with mindset, it really boils down to what is the purpose of your website?



This is where website copy comes in.

This is content that is intentionally created to:

  • represent your brand in its best light
  • resonate with your ideal audience
  • drive sales conversions

Unlike website content which is simply words on a screen that nobody reads.

Website copy is structured to please both your ideal customer and Google.

You find out more about this in a previous post ‘What’s an SEO Copywriter?’

But essentially – great marketers write website copy not website content.

Just like the mad men that came before us, we copywriters still labour over language in order to craft great headlines, taglines and of course, those all-important call to action.

And although we may have swapped typewriters for laptops, and cigars for chia puddings, the same purpose remains: to move people.

Your website says a lot about you

Given 3 out of 4 people start their customer journey on Google, most people’s first impression of your business will be via your website.

So it should reflect how you want people to feel about you and your brand.

After all, first impressions are hard to break.

Website content is complex, unclear and boring.

Remember: you’re not here to flex your multisyllabic muscles.

You’re here to speak to real-human-people about how you can help them.

So if your website copy doesn’t hit the mark within the first 3 seconds you could’ve lost yourself a customer.

Website copy is the story that brings your brand to life

The ultimate goal with your website is to break down the barriers that separate you from the people you’re here to serve.

In my experience, website content just fortifies these walls whereas website copy dissolves them.

The growth of “keyword-content”

When Google came on to the scene, businesses began to favour keywords over copywriting for their websites. As part of a cheeky attempt to climb through the rankings.

But it’s black hat techniques like “keyword stuffing” that end up doing more harm than good. Because they don’t put the reader first. And are a far cry from copy. Which, instead, sets the right tempo with your readers. And articulates why you can solve their problems better than anyone else.

It doesn’t matter what you’re selling. Or why you love what you do. If your readers don’t feel like you’re putting their needs first, the chances are they won’t convert into customers.

Instead, if you create website copy you’ll be clear on:

  • Your target audience
  • Tone
  • Objectives

Because your website shouldn’t read like a stream of consciousness. It should read like you’re conscious of who you’re speaking to.

It’s this confusion between website content and website copy that means prices for writing fluctuate from $5 – $50,000k. And like any creative art, there is no stencil for success. Because it’s a business investment – you reap what you sew. Or write as the case may be.

Now over to you. What’s your approach to website writing, and why?



15 thoughts on “Website content vs website copy – why it pays to know the difference”

  1. Hi, i think that i saw you visited my website so i came to
    “return the favor”.I’m attempting to find things to improve my web site!I suppose its ok to use some of your ideas!!

  2. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here
    and visit more often. Did you hire out a developer to create your theme?
    Great work!

  3. Link exchange is nothing else however it is just placing the
    other person’s webpage link on your page at appropriate place and other person will also do same
    for you.

  4. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s tough to get that
    “perfect balance” between usability and visual appearance.
    I must say you have done a superb job with this. Additionally, the
    blog loads super quick for me on Opera. Superb Blog!

  5. Hi! I know this is kinda off topic but I was wondering which blog platform
    are you using for this website? I’m getting sick and tired of WordPress because I’ve had problems with hackers
    and I’m looking at options for another platform.
    I would be great if you could point me in the direction of a good platform.

  6. Howdy very nice site!! Man .. Excellent .. Wonderful ..
    I will bookmark your site and take the feeds additionally?
    I am glad to find numerous useful info right here in the publish, we’d like work out extra strategies on this regard, thank you for sharing.

    . . . . .

  7. Hmm is anyone else encountering problems with the pictures on this blog loading?

    I’m trying to figure out if its a problem on my end
    or if it’s the blog. Any suggestions would be greatly appreciated.

Leave a Comment

Your email address will not be published. Required fields are marked *