With attention spans at an all time low, it’s a feat that you’re even reading this.

Information is flowing at a rapid rate, meaning you have a very small window to grab your audience’s attention.

This is why hiring a website copywriter is a key business investment.

A great copywriter is able to convey your core messaging so it resonates and drives a specific action.

Now you’d think hiring a website copywriter would be as simple as finding someone with these skills.

But that’s not true.

A copywriter can be great at:

  • writing a compelling headline
  • clear call to action
  • benefit-driven content

But they’re not a qualified website copywriter if they don’t understand SEO.

Working with a website copywriter that doesn’t know SEO is like hiring a social media manager who doesn’t understand Facebook advertising.

Or a website designer, who doesn’t have graphic design skills.

You just wouldn’t do it.

Instead, you’d be better off spending your money on vegan donuts.

So what’s an SEO Copywriter?

A copywriter who sees your website as a critical business asset.

This may seem obvious, but not every copywriter understands the importance of a website in running a sustainable business.

Especially if they don’t understand the digital space.

More than something that looks pretty, a successful website needs to do one key thing – convert.

That starts and ends with giving your audience a great experience.

After all, your website is your unpaid salesperson, representing your brand 24/7. So it needs to work for you.

An SEO Copywriter understands this and works for you with this goal in mind.

[bctt tweet=”your website is your unpaid salesperson, representing your brand 24/7. So it needs to work for you. An SEO Copywriter understands this and works for you with this goal in mind. #kellymyers #seo #copywriting #marketingtips” username=”@kellymyers444″].

Beyond copywriting

The ultimate goal of non-digital copywriting is to connect with your audience so they feel compelled to take action.

For an SEO Copywriter though, there’s other goals that need to be achieved, like:



Just like people, Google needs to read your website so it understands where to rank it and for what search terms.

But unlike people, Google can only read text.

Lengthy streams of consciousness won’t engage your readers nor Google.

Your SEO Copywriter works to overcome this by making sure:

  • your sentences aren’t too long
  • you don’t use a passive voice
  • your paragraphs are to the point

All of which can improve your audience engagement and Google rankings.

2. Structure

What is SEO Copywriting?

If you want people to take action, you need to make information easy to access.

This means structuring your copy so it guides people towards the next logical step (I.e to sign-up to a newsletter or make a purchase)

For example, don’t banish your About Us into a dark corner of your footer, place it in your top menu navigation so it’s front and centre.

This is just one area in which an SEO Copywriter can offer their expertise.

Informational architecture, crawlability (the ability for Google’s bots to search your website) and user experience are all things that your SEO Copywriter will factor in when they create the structure of your website copy.

Often, something as simple as a navigation tweak, can have a big impact on the success of your website.

Your SEO Copywriter is an expert in triaging these issues and finding a resolution for you.

3. Keywords

Unlike copy written for a billboard or flyer, SEO Copywriting needs to be created with specific keywords in mind.

These are the words or phrases your audience Google when they’re searching from products and services like yours.

For example, “vegan donuts” or more specifically “vegan donuts Melbourne” would bring up results of cafes and shops selling vegan donuts.

One mistake people often make with website copy is to think you can simply “stuff” keywords into your website copy so Google picks it up.

In the industry it’s known as “black hat” and can in fact work against you and your website’s rankings.

After all, the goal with SEO Copywriting is to give your audience a great experience and trying to “cheat the system” isn’t going to help you achieve your goals.

An SEO Copywriter does keyword research to gather the words and phrases used by your audience to find your website on Google.

They will weave these keywords into your website copy and will also create your:

  • title tags
  • meta descriptions
  • alt tags (image descriptions).

All of which help Google read your website and rank it in the search results.

All in all, an SEO Copywriter is the only kind of website copywriter that can guarantee your website is visible to your audience and most importantly, that it converts.

Now over to you, what’s been your experience with hiring a website copywriter? And how has it helped you achieve your goals?

Pop a comment, I’d love to know.

68 thoughts on “What’s an SEO Copywriter? And why should you care?”

  1. Tatiana McCullers

    Why our software is the World’s most powerful link building software ?
    With Money Robot Submitter the link submission process will be the easiest task and completely automated, you will be able to build unlimited number of links and increase traffic to your websites which will lead to a higher number of customers and much more sales for you.

    [GET FREE TRIAL] ==> http://www.moneyrobotsubmiter.club

  2. Thank you a lot for sharing this with all people you actually realize what you’re talking approximately!
    Bookmarked. Kindly also discuss with my website =).
    We could have a hyperlink exchange arrangement among us

  3. I’m not sure why but this web site is loading incredibly slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

  4. Good day! This is my first comment here so I just wanted to give a quick shout
    out and tell you I truly enjoy reading your posts.
    Can you recommend any other blogs/websites/forums
    that deal with the same topics? Thank you so much!

  5. When I originally commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get several emails
    with the same comment. Is there any way you can remove me from that service?
    Thank you!

  6. Excellent post however , I was wondering if you could write a litte more
    on this subject? I’d be very grateful if you could elaborate a little bit more.
    Many thanks!

  7. I would like to thank you for the efforts you have put in penning this site.
    I’m hoping to view the same high-grade content by you later on as well.
    In truth, your creative writing abilities has motivated me to get my own website now 😉

  8. First of all I would like to say superb blog!

    I had a quick question which I’d like to ask if you do not mind.
    I was curious to find out how you center yourself and clear
    your mind prior to writing. I have had a tough time clearing my thoughts in getting my
    thoughts out there. I do enjoy writing however
    it just seems like the first 10 to 15 minutes tend to be lost simply just trying to figure out how to begin. Any suggestions or tips?

  9. I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an impatience over that you
    wish be delivering the following. unwell unquestionably come more
    formerly again since exactly the same nearly very
    often inside case you shield this hike.

  10. I am really loving the theme/design of your website.

    Do you ever run into any web browser compatibility issues?
    A few of my blog readers have complained about my site not operating correctly in Explorer
    but looks great in Firefox. Do you have any solutions to help fix this issue?

  11. Have you ever thought about writing an ebook or guest authoring on other blogs?
    I have a blog based upon on the same topics you discuss and would really like to have you share some stories/information. I know my visitors would
    value your work. If you are even remotely interested, feel free to send me an e mail.

  12. Oh my goodness! Awesome article dude! Thank you, However I
    am experiencing issues with your RSS. I don’t understand the reason why I can’t join it.
    Is there anyone else getting similar RSS problems?
    Anybody who knows the solution can you kindly
    respond? Thanx!!

  13. Nice post. I was checking continuously this weblog and I’m impressed!
    Very useful information specially the last phase 🙂 I take
    care of such information a lot. I used to be looking for this particular info for a very lengthy
    time. Thank you and best of luck.

  14. I got this website from my buddy who shared with me regarding this web page and
    now this time I am visiting this web page and reading very informative content at this place.

  15. Descargar facebook
    Hello terrific website! Does running a blog similar to this
    require a lot of work? I have very little understanding of computer programming but I was hoping to start my own blog soon. Anyhow,
    should you have any suggestions or tips for new blog owners please share.

    I know this is off topic however I just wanted to ask. Thanks!
    Descargar facebook

  16. Greetings from Ohio! I’m bored to tears at work so I decided to check out your website
    on my iphone during lunch break. I really like the knowledge you provide
    here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded
    on my mobile .. I’m not even using WIFI, just 3G
    .. Anyways, superb site!

  17. With havin so much written content do you ever run into any issues of plagorism or copyright violation? My website has a lot of completely unique content I’ve either created
    myself or outsourced but it appears a lot of it is popping it up all over the web without my permission. Do you
    know any techniques to help stop content from being
    stolen? I’d really appreciate it.

  18. I’m not sure where you’re getting your info, but good topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for magnificent info I was looking for this info for my mission.

  19. I like the valuable info you provide in your
    articles. I’ll bookmark your blog and check again here regularly.
    I am quite certain I will learn a lot of new stuff right here!
    Best of luck for the next!

  20. An іmpressive share! I’ve just forwarded this onto a friend who wаѕ cоnducting
    a little homeworк on this. And he in fact ordered
    me dinner becaսse I discovereԁ it foг him…

    lol. So allow me to reword this…. Thank YOU for the meаl!!
    But yeah, thanx for spending some time to talk abօut this issue here on your website.

  21. Excellent pieces. Keep writing such kind of info
    on your site. Im really impressed by it.
    Hey there, You’ve done an incredible job. I’ll definitely digg it and individually recommend to
    my friends. I am confident they’ll be benefited from this website.

  22. I got this site from my friend who shared with me concerning this site and
    at the moment this time I am visiting this web page and reading very
    informative posts here.

  23. Wonderful beat ! I wish to apprentice while you amend your site, how could i subscribe
    for a blog website? The account aided me a acceptable deal.
    I had been a little bit acquainted of this your broadcast offered bright clear concept

  24. magnificent submit, very informative. I ponder why the
    opposite specialists of this sector don’t realize this.
    You should proceed your writing. I’m confident,
    you have a great readers’ base already!

  25. Hi there, I do believe your site may be having web browser compatibility problems.
    When I take a look at your site in Safari, it looks fine
    however, if opening in Internet Explorer, it has some overlapping issues.

    I simply wanted to give you a quick heads up!

    Apart from that, fantastic website!

  26. Hi there, I found your web site by the use of Google
    while looking for a related topic, your site got here up, it appears good.
    I’ve bookmarked it in my google bookmarks.

    Hello there, just become alert to your blog thru Google,
    and found that it is really informative. I am gonna be careful
    for brussels. I’ll be grateful if you happen to continue this in future.

    Many people will be benefited out of your writing. Cheers!

  27. Hi there very nice site!! Man .. Beautiful .. Amazing ..
    I’ll bookmark your site and take the feeds also? I am
    glad to search out a lot of helpful information right here in the put up, we want develop extra techniques on this regard,
    thank you for sharing. . . . . .

  28. When I originally commented I appear to have clicked on the -Notify me when new comments are
    added- checkbox and from now on every time a comment is added I get 4 emails with the
    same comment. Is there a means you are able to remove me
    from that service? Thanks a lot!

  29. I’m not sure exactly why but this weblog is loading extremely
    slow for me. Is anyone else having this issue or is it a problem on my end?

    I’ll check back later on and see if the problem still exists.

  30. Hey there this is somewhat of off topic but
    I was wondering if blogs use WYSIWYG editors
    or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding skills so I wanted to
    get guidance from someone with experience. Any
    help would be enormously appreciated!

  31. Sling tv coupons and promo codes for november 2018
    Hello there, I do think your blog may be having internet browser compatibility problems.
    When I look at your web site in Safari, it looks fine however, if opening in IE, it has
    some overlapping issues. I merely wanted to give you a quick heads up!
    Other than that, excellent blog! Sling tv coupons and promo codes for november 2018

Leave a Comment

Your email address will not be published. Required fields are marked *